A collaboration that everyone’s been looking forward to for a long time, Kaab finally opens its first boutique shop in the central coastal region, Hoi An Town together with Essence Hoi An of the Elegance Hospitality Group (EHG).
Following the success of previous collections, the Spanish fashion-brand Kaab from Hanoi has made its biggest move of the year by opening it’s first boutique shop in Hoi An, something that will make their supporters excited to shop for more aside from the capital and Ha Long Bay.
Using the same concept of Kaab with the balance in nature, the harmony of day & night, and of human and the Earth, the use of light, soft, breathable, natural, and finest materials perfectly fits the environment of Hoi An; simple yet charming.
“I believe that now is the perfect timing for us to put Kaab in central Vietnam as the tourism statistics for this region is very consistent and unbelievably strong compared to other major destinations in the country”, says PQ Chua, Managing Director for Kaab. “We found out that Vietnam is ready for high-quality independent brands similar to Essence Hoi An, which is why we decided to make this expansion to cater to the demands of the market and share it with the rest of the community and at the same time collaborate with brands that have similar visions”, he adds.
Partnering up with one of the most successful hospitality group in the country like EHG and putting the shop inside Essence Hoi An, it gives Kaab an edge to tap into their target market directly from the hotel’s property. And since most guests that stay in this hotel are exactly the type of people who would buy Kaab products, it just makes sense that they put a store in it. So in the end, both are in a win-win situation.
“Guests can expect the experience of having high-quality products with both trendy and classical designs from Hoi An Essence and Kaab”, says Ms. Salome Villaflor, the General Manager for Hoi An Essence Hotel. “Inspired by our founder’s vision, our group has always been open to every opportunity that comes which is why we didn’t even have to think twice partnering up with the fashion brand Kaab” she adds.
The two brands are offering special discounts for all Kaab products available in the boutique shop during the opening period. Products vary from men to women’s wear in both fine silk and high-quality linen.