LA SIESTA, A PIONEER IN VIETNAM’S LUXURY BOUTIQUE HOTEL INDUSTRY
In 2017 the United Nations World Tourism Organization (UNWTO) ranked Vietnam as the third fastest-growing tourist destination. An ‘Asia Pacific Visitor Forecasts 2019-2023’ report from the PATA (Pacific Asia Travel Association) predicts the country will lead the region in terms of average annual tourism growth. In recent years this bright future has instigated a huge surge of interest in Vietnam’s expanding hospitality market from the leading international hotel brands. Savills Vietnam report that the number of global hotel operators setting up in Vietnam increased from 30 in 2010 to nearly 80 at the end of 2017, all eager for a slice of the action.
As the demand for upscale accommodation increases year on year, and despite the strong presence of global brands, Vietnam’s home-grown hotels continue to dominate and shape the country’s hospitality industry – especially the innovative and state-of-the-art boutique properties.
The early 1980s saw the rise of the boutique hotel in major US and European cities. However, it was another 20 years before Vietnam’s fledgling boutique hotel industry was born – and it has come a long way since then. Say the words boutique now and the concept of upscale and avant-garde spring to mind.
Arguably and understandably one of Vietnam’s leading home-grown boutique hotel groups, EHG, has long been a pioneer in the country. Our group has blazed a trail through Hanoi’s Old Quarter with the La Siesta collection of five hotels, while La Siesta Resort & Spa propelled the property into Hoi An’s elite list.
The La Siesta brand is aspirational and creatively stylish, clearly showing the benefits of an intimate bijou environment with the advantage of many luxuries. Our strong independent personality and size provide five-star service with the personal touch where “everybody knows your name”. We become your home from home, your friend in Vietnam. We have complete freedom of interior design and high-end accessories focusing on meticulous detail and the utmost comfort. Our four sky bars Twilight, Diamond, Lighthouse and Sky Bar Ma May, plus cutting-edge Red Bean, Cloud Nine and Temple restaurants are cool, trendy places to wine and dine. Luxury is also defined by how you, our guests, feel about the La Siesta brand. The sensations you experience, the way you are treated and how we are different. This is in large part thanks to our staff. Our people, some of the best in the industry, are engaging, proactive, put you first and create conversations. You can connect with us.
We speak the language of luxury from the moment you set foot in our properties to when we bid you farewell. The dictionary defines the word luxury as something desirable, with surroundings that offer extreme comfort and enjoyment. We, at La Siesta, will continue our journey, refining and shaping Vietnam’s boutique hotel industry, bringing our guests something uniquely different.