Elegance Hospitality Group’s General Manager for the Hanoi region, Chu Van Binh, has been living in the nation’s capital since 1999. Starting his career as an English translator, Binh didn’t plan on pursuing a career in hospitality. But the rapid growth of the industry and the unique boutique approach adopted by Elegance Hospitality Group has resulted in a highly successful career with the company spanning ten years and counting.
The hospitality group has recently opened their seventh establishment—the Hanoi La Siesta Central Hotel. So, we met with Binh to better understand the vision of the Vietnamese brand, while also learning about the scope of his work with the company. During our sit down he filled Vietcetera in on what steps Vietnam needs to take to strengthen their international brand as a desired travel destination, and what it takes to make it in such a competitive industry.
Ten years at any company is a long time. What encouraged you to stay with EHG for so long?
In early 2000, Mr. Do Van Dan opened the group’s first hotel. Initially, my vision for my role wasn’t that long-term. At first, I had planned to stay for just a few months because my preferred career path was as an English interpreter. But very quickly, I fell in love with hospitality and working with Mr. Dan. He gave our team a clear vision and strategy to expand sustainably. After a series of opportunities, I was promoted and then decided to stay on board for the long haul.
Having the chance to see this homegrown Vietnamese hospitality group become a trendsetter in Hanoi and around Vietnam has been a privilege in itself.
The group’s Hanoi La Siesta Hotel & Spa property was listed as the eighth best hotel in the world on TripAdvisor. Even after a competitive decade in the Hanoi hotel market, we’ve been able to maintain our high ranking and our noteworthy reputation. Our focus on customer service and our investment in world-class facilities has been proved to be fruitful.
Now, our goal is to continually adapt and improve our customer service standards to become a stronger international brand. These efforts are most evident with the opening of our newest property, the Hanoi La Siesta Central Hotel. It’s like raising a newborn child. We’re hoping to draw on all the experiences we’ve encountered along the way and apply them to our new location in an effective manner.